KIA EV CAMPAIGN
Sustainability challenges many auto manufacturers. Yet, KIA has created highly sustainable electric vehicles using recycled components. This campaign highlights KIA’s EVs, emphasizing the crucial importance of collective responsibility in sustainability, and that everyone has a role to play.
TEASER
This phase will tease the audience on what’s coming without revealing anything specific.
LAUNCH
The installation will take place in this phase, and it will elaborate the idea of sustainability and how it should be a collective approach. Additionally, a main KV is designed for all media purposes to echo the launch of the new EV6.
Main Key Visual
THE INSTALLATION
CONSIDERATION
Here we dive into the best features of the cars and what distinguishes them from competition.
CONVERSION
In this Phase we call customers to take action and start buying the cars, while showcasing beauty shots of the whole car.
