JEWEL OF THE CREEK LAUNCH CAMPAIGN
Dubai Developments is Dubai's leading property firm with over 6,000 units. Their latest project, "Jewel of the Creek," features 19 exceptional buildings including hotels, apartments, a mall, offices, ballrooms, and a marina. For this launch campaign, I was responsible for the concept development, art direction and executions.
TEASER
Hinting the audience with beautiful imagery featuring beams of light with a striking headline.
ACTIVATION
During the pre-launch phase, along with the teasers, we will conduct a contest. In this event, glass and sculpture emerging and established artists will create masterpieces inspired by the Jewel of the Creek.
This competition will run over a period of two weeks at the JOC's corniche, allowing visitors to observe the artists' progress. The spectators are bound to be awestruck by the beautiful beams of light portrayed in the artists' pieces.
This will serve as an excellent PR strategy, by positioning it as a must-see event in Dubai, we can leverage popular platforms like whatson.ae or livinDubai to garner widespread attention.
Such publicity would propel the audience to share their experiences and spread the news about the competition across social media, creating an organic buzz. As they share their stories, captures, and victories, this event morphs into a social phenomenon.
LAUNCH
